The California Collection is a series of three-dimensional fruit crate labels and art jewelry bracelets constructed from recycled tin cans. The images depicted by the post consumer materials and their repurposing reflect California’s identity as both a leader in the recycling movement and prime example of consumer culture. All work is a political and social commentary.
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Fruit crate labels were actually invented by California growers as an early 20th century promotion for California produce. They symbolize California’s agricultural industry of fruits and vegetables, that now bloom with inventions and technology ventures.
Bermaid is a signature identity for the artist's name Berman. It is used on most of the fruit crate labels with as a feature of the label or smaller in the bottom right hand corner. Bermaid is a play on words. First, the artist's name – Berman – is not a very good name for a feminist. Using “maid” instead of “man” indicates the artist is a woman and is a pun on “made”, as in made by hand.