Desirable is all about chocolate and comprised of three bracelets and a custom-made wooden fruit crate. The three bracelets are made of recycled tin containers of chocolate brands from California: Scharffenberger, Ghirardelli, Sees, and Williams Sonoma Hot Chocolate. Desirable is part of the California Collection, which re-uses post-consumer materials to reflect California as both the ultimate consumer culture and the leader in the recycling movement and green design.
Recycled tin cans, aluminum rivets, 10k gold rivets.
Dimensions of fruit crate: 8" H x 17 3/4” W x 7 9/16" D
Dimensions of label: 7” H X 17” W X 7/8”D
Available for purchase or exhibition
The fruit crate label is a three-dimensional fabrication inspired by the vintage “Desirable” fruit label from the early 20th century. Fruit crate labels were an early 20th-century invention of California to create an identity for California fruits and vegetables. The labels themselves were printed in San Francisco where there was a highly competitive industry for lithographic printing of the labels. The labels also functioned as an identity for the products of either individual farms or collectives of growers.
The lettering is elevated or floating above the label by half an inch.
Desirable Bracelets: "Scharffenberger Cocoa Powder,” "Williams Sonoma Hot Chocolate,” and "Ghirardelli Chocolate,” and “Sees” Chocolate bracelet (stores in a level inside the fruit crate).
Scharffenberger Cocoa Powder bracelet front and back view. Each bracelet was made differently, the Scharffenberger bracelet form was pressed over a CAD-CAM form made during an artist-in-residence at the Siggraph Digital Conference.
© Harriete Estel Berman 2007