The Fulsome Game is about selling narrow definitions of beauty to young girls

Sterling silver charm bracelet with framed gameboard display.

Charm bracelet fabricated one-of-a-kind sterling silver chain with pink plastic dice. The charm bracelet is displayed suspended between two handcuffs that have been powdered coated in pink.
Frame constructed from recycled materials specifically tin cans, and vintage steel doll houses, 10k. gold and aluminum rivets.
Game board collage with magazine images covered with frosted Plexiglas. Pink powder-coated steel handcuffs hold the charm bracelet.

Dimensions:  21.75" height x 21.75" width x 1.75" depth               Photo Credit for images of The Fulsome Game: Philip Cohen Photography

What Shall I Be The exciting game of career girls

The Fulsome Game was inspired by three vintage game boards that I own in my feminist study of our material culture.  The oldest is a game titled “What Shall I be, The exciting game of Career Girls” © 1966. The game offered six possible careers to young girls playing the game:  ballerina, model, actress, flight attendant, nurse, and school teacher.  Game cards in the box make a range of comments like: “YOU ARE A QUICK THINKER, Good for: Airline Hostess and Nurse” to harsh, “YOU ARE OVERWEIGHT,  Bad for: Airline Hostess, Ballet Dancer and Model.



Another game board is on the back of a “Campus Queen” © 1967 steel, metal lunch box. The lunch box came complete with a thermos, two magnetic game pieces and a spinner. The game board had spaces that said statements like,” YOU NEED A HAIRDO FOR THE PROM GO BACK TO THE BEAUTY PARLOR” and “YOUR HEM IS DOWN! WAIT 1 TURN TO FIX IT! 







Barbie "We Girls Can Do Anything" Game

Roll the dice, advance thirty years, I think, or should I say, I hope.   In 1997 my eight-year-old daughter was given a Barbie game called, “’We Girls Can Do Anything’ Game, Travel the Path that Leads to the Career of Your Dreams” © 1996. After all of these years the career options have improved only slightly (didn’t the feminist movement have any impact?).   Now, the career options are: ballerina, fashion designer, actress, musician, pilot, and doctor but every character is dressed in Barbie pink including the pilot and doctor. 



When my daughter was fourteen I started “The Fulsome Game” inspired by the comparison or should I say shocking similarity between these three game boards. Adding to the culture shock for this women’s lib mother/artist are the magazines marketed to young girls filled with underwear, make-up, nail polish and articles are about “how to look good” or “what do boys want in girls”. 



Our culture sells this fulsome game of excessive advertising, consciously and subconsciously selling an incessant message that limits females to stereotypical roles that insincerely focus on appearance instead of substance. When will women be unshackled from the limitations of these formulaic and limited roles? Roll the dice…

This wall frame is available for purchase or exhibition. It hangs on the wall. 
Retail price: $8,500

Artist Statement about Fulsome Game
The Fulsome Game
1. offensive to good taste,especially as being excessive;
overdone: fulsome decor.
2. disgusting; sickening; repulsive:fulsome mounds of advertising.
3. excessively or insincerely lavish.
4. encompassing all aspects; comprehensive: a fulsome survey of teenage magazines.
5. abundant or copious.

Download Artist Statement with gameboard graphics
(This is a large PDF file and may take a minute or more to download, be patient, it's worth it!)

 © Harriete Estel Berman,  2003