Fruit crate label
Desirable Fruit Crate label and bracelets from the California Collection
Desirable, 2007Three bracelets displayed in a custom made wooden fruit crate. Bracelets and fruit crate label constructed from recycled tin containers, 10k gold rivets, aluminum rivets.Dimensions of fruit crate: 8" H x 17 3/4” W x 7 9/16" DRetail Price: $10,900For complete set of three bracelets, and fruit crate with label.
Fruit crate labelFruit crate label constructed from recycled tin cans, aluminum rivets, 10k gold rivets. DESIRABLE lettering and the multi-layered frame "floats" above label about 1/2".Dimensions of label: 7” H X 17” W X 7/8”D
View from the topThis is from "The California Collection 2007." These bracelets and the fruit label are part of a new series of work constructed from recycled tin cans, cut and riveted with layers of images and symbolism of California. The reuse of post consumer material reflects California as both the ultimate consumer culture and the leader in the recycling movement and green design.
Desirable Bracelets (sold as a set with wooden fruit crate shown above) "Scharffenberger Cocoa Powder " bracelet "Williams Sonoma Hot Chocolate" bracelet "Ghirardelli Chocolate " bracelet
Desirable Fruit Crate label and bracelets from the California CollectionFruit crate labels were an early 20th century invention of California to create an identity for California fruits and vegetables. The labels themselves were printed in San Francisco where there was a highly competitive industry for lithographic printing of the labels. The labels also functioned as an identity for the products of either individuals farms or collectives of growers.Here is an image of the vintage Desirable fruit crate label that inspired my 3-dimensional version.
BraceletThe fruit crate symbolically represents the historic fertility of California’s valleys bountiful with fruits and vegetables. For example, orchards once covered large areas of the San Francisco Bay Area, but it now blooms with inventions and enterprising ventures. The bracelets symbolize the innovative and entrepreneurial spirit of California. California exports ideas as well as products from its fertile valleys.This fruit crate holds four brands of chocolate from California.
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